5 Essentials Every Toronto Home Seller Needs To Know Before Listing

5 Essentials Every Toronto Home Seller Needs To Know Before Listing

If you’re thinking about selling your home in central Toronto, preparing properly can make the difference between an average sale and a record-breaking one.

Here are five things you need to know before putting your home on the market:

1. Touch Up and Repair Before Listing

- First impressions matter — especially in luxury real estate. Small fixes like paint touch-ups, repairing hardware, or refreshing landscaping can dramatically influence how buyers perceive your home’s value

2. Know Your Target Buyer

- Understanding who will buy your home is just as important as preparing the home itself. Is your property perfect for a young professional couple, a growing family, or a downsizer looking for convenience? Knowing your buyer helps guide everything from marketing to staging

3. Choose the Right Realtor and Brokerage

- Not all realtors, or brokerages are created equal. At Chestnut Park, we offer sellers something unique: insider access to a roster of qualified buyers who may be interested in your home before it ever hits MLS

- Our track record in central Toronto speaks for itself:

• $1.81 Billion in sales volume in C02 since 2020
• $1.87 Billion in sales volume in C09 since 2020

4. Work With The Agent You Hire - Not Their Team

- Many sellers don’t realize their listing can be handed off to a junior team member after they sign a contract. You deserve to work directly with the agent you hire, the one with the experience, reputation, and connections to represent your home properly from start to finish

5. Maximize Price, Minimize Disruption

- The right agent will secure you the highest price and best terms while ensuring the process causes the least amount of disruption to your lifestyle

- Before I list a home for sale, I invite 3–4 of the top Chestnut Park agents from your neighbourhood to tour the property. Together, we hold a conversational valuation — giving you real-time insight from some of the most experienced agents in central Toronto

Smart, Targeted Marketing

- Marketing is what makes buyers fall in love with your home — and what brings you the strongest offers. At Chestnut Park, we use a balanced approach:

• Traditional methods like staging, professional photography, floor plans, and advertising in the Globe & Mail to present your home at its best 
• Modern tools like AI-driven buyer targeting, bespoke listing videos, and paid social media ads to ensure your property reaches the right audience online

- This combination gives your home unmatched visibility — locally, nationally, and globally

The Bottom Line

- Selling in central Toronto requires more than simply putting a “For Sale” sign on the lawn. It requires the right preparation, strategy, and representation

- If you’re considering selling, I’d be happy to provide you with a detailed home evaluation and a tailored strategy to maximize your results.

--> Book Your Home Evaluation Here

What Seller Clients Have To Say:

"Macallum was exceptional in handling both the sale of our old home and the purchase of our new one. His deep market knowledge and attentive guidance made the process smooth and stress-free. He was proactive, responsive, and ensured we got great results in both transactions. Highly recommend!" - Shay J

"Macallum made selling our home a smooth process. He provided a thoughtful market analysis 
and home evaluation, answered all questions thoroughly, and was able to negotiate to a sale 
price higher than we initially expected" - Rose T